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| Advanced Blogging: How to Go Big With Your Blog |
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The Social Media Marketing podcast is a show from Social Media Examiner.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Darren Rowse, the world’s leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Darren has been blogging since 2002 and his work has inspired millions of people.
Darren shares how he built a mega-blog with millions of monthly readers.
You’ll discover how to attract more readers, engage your audience and monetize your blog.
Share your feedback, read the show notes and get the links mentioned in this episode below!
The Social Media Marketing podcast is a show from Social Media Examiner.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Darren Rowse, the world’s leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Darren has been blogging since 2002 and his work has inspired millions of people.
Darren shares how he built a mega-blog with millions of monthly readers.
You’ll discover how to attract more readers, engage your audience and monetize your blog.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Advanced Blogging
In 2002 Darren came across a blog for the first time and knew right away it was a medium he wanted to explore. Almost immediately, he started his first blog.
Darren explains that he had no background in technology or writing, just a fascination with community and communication.
He developed an audience for his personal blog over the next year and a half, writing about a variety of niche topics (photography, spirituality, movies, politics). When his audience “complained” that there was too much variety, Darren split the topics up into different blogs.
Listen to the show to hear how many blogs Darren launched over the years
From there, Darren began to experiment with making money from blogging. It evolved from a hobby into a part-time job, then grew into a full-time business.
In 2002 Darren came across a blog for the first time and knew right away it was a medium he wanted to explore. Almost immediately, he started his first blog.
Darren explains that he had no background in technology or writing, just a fascination with community and communication.
He developed an audience for his personal blog over the next year and a half, writing about a variety of niche topics (photography, spirituality, movies, politics). When his audience “complained” that there was too much variety, Darren split the topics up into different blogs.
Listen to the show to hear how many blogs Darren launched over the years
From there, Darren began to experiment with making money from blogging. It evolved from a hobby into a part-time job, then grew into a full-time business.
Ebooks tend to be their primary income stream, he explains. They have 21 ebooks, two of which have printables. They try to launch four or five ebooks each year. It’s great for bloggers to have a nice library, Darren explains, so they can do cross-selling, bundling and author packs.
They also use a mix of different advertising: direct to advertisers, ad networks and affiliate promotions like Amazon, as well as other people’s ebooks and membership sites. They recently launched a sister site called SnapnDeals: a deal site for photographers.