The Hat Play

What To Consider For Better Rank On Google Use of the updates from panda and penguin will ensure that the sites get to experience many visitors to their sites, which in turn translates into money.  Some of the factors to consider in the sites proper function include Number of Backlinks The use of excessive number of backlinks triggers off the action of penguin.  This is turn allows the sites to have low ranks on the search engines.  Thus, for a site to rate well on Google search results they must fewer backlinks that are all relevant.  This will ensure that the site does not get low ranks due to the action of penguin. Sites of Links This mainly covers the areas through which the sites get the links. If the site acquires its links from low ranking sites then they are in trouble with penguin.  The use of links from low ranking site often triggers off penguin.  This can easily be avoidable with links from site that are high in the search engine results.  There are linking serv...

منصة اطلس الاعلانية تحدي فيسبوك لجوجل الاستهداف من منصة اطلس لموقع فيسبوك و التطبيقات وبعض المواقع المشتركين في برنامج شركاء اطلس على الويب وبذلك سيتمكن الكثير من المسوقين باستهداف شرائح جديدة وعلى نطاق واسع من الشرائح المستهدفة ليس على موقع الفيسبوك فقك ,وجدير بالذكر ان ارابح جوجل في الربع الثاني من هذا العام من الاعلانا كان حوالي   14.36 مليار دولار في حين كانت ارباح فيسبوك عن نفس الفترة 2.68 مليار دولار ترى ماذا سيكون الوضع بعد اطلاق المنصة الاعلانية الجديدة اطلس  منصة اطلس الاعلانية فهي ستفتح فرص جديدة للعاملين بمجال التسويق الالكتروني من خلال استهداف المستخدمين والتحكم في قياس الاعلانات على الانترنت وليس فقط على موقع الفيسبوك فقط وهو ما يهدد مكانة برامج جوجل الاعلانية التي كانت شبه المتحكم الاول في مجال الاعلانات على الانترنت بشكل عام اما عن ماذا يحفز المسوقين لاستخدام المنصة الجديدة اطلس عن منصة جوجل ادوردز الاعلانية هي طريقة الاستهداف وتتبع الشريحة المستهدفة فسيتم تطوير برنامج الاستهداف وتتبع المستخدمين ليس فقط على اجهزة الابتوب ولكن ايضا سيتم تحسين التتبع على الهوا...

How Much Time People Spend On The Major Social Networks We tend to talk about social networks in terms of size, because audience reach is one of social media ’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast Access The Full Reports And Data By Signing Up For A Free Trial Today >> Here are our findings:  Social is now the top Internet activity: Americans spend more time on social media than any other major Internet activity, including email. Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.    Facebook attracts roughly seven times the engagement that  Twitter  does, when looking at both smartphone and PC usage, in per-user terms .  Snapchat is a smaller network than WhatsApp , but outpaces it in terms of time-spend per user.  Pinterest , Tumblr and LinkedIn  made major successful pushes last year to increase engagement on their mo...

What Is Social Media Marketing? Social media itself is a catch-all term for sites that may  provide radically different social actions.  For instance, Twitter is a social site designed to let people  share short messages or “updates” with others.  Facebook , in contrast is a full-blown social networking site  that allows for sharing updates, photos,  joining events and a variety of other activities. Social media often feeds into the discovery of new content  such as news stories,  and “discovery” is a search activity.  Social media can also help build links that in turn support  into   SEO   efforts.  Many people also perform searches at social media sites to  find social media content.  Social connections may also impact the relevancy of some  search results,  either within a social media network or at a ‘mainstream’  search engine.   internet marketing, including these popular topics  within social media marketing: Facebook Instagram Twitter Pinterest Google+  Linkedin YouTube Social...

Social Media Monitoring Tool ( BuzzSumo ) . BuzzSumo In other words, BuzzSumo is the social media version of Google, but with different search filters.   You can filter content by type such as, articles, guest posts, inforgraphics, giveaways, interviews and videos. More than a social media monitoring tool, this could also be used as a content marketing tool. As a business, you can research topics related to your business that gets a lot of buzz in your industry. I have included this under the social media monitoring tools as it helps you identify and monitor popular content in your niche as well as the social media popularity of that content in platforms such as Facebook, LinkedIn, Twitter, Pinterest and Google+.

Facebook Adds Display Of Video Views As They Soar Past 1 Billion Daily Facebook video is growing up, but it’s still early days for  marketers trying to figure out how to use the platform to  connect with consumers. That’s the main takeaway from   the   flurry   of   stories   today  reacting to Facebook ’s announcement that video on the  network is getting more than 1 billion daily views and that it  will start displaying view counts on video.   There’s no doubt that Facebook users are watching more  video.  The company has been making sure of that since last  December by serving it with audio-free autoplay in News Feeds.  It also adjusted the News Feed algorithm in June to show  more video to people who tend to watch a lot of video.  And the ALS Ice Bucket Challenge alone has sparked more  than 17 million videos that have been viewed 10 billion times  by 440 million people between June 1 and September 1. So it’s no surprise that Facebook reports that video views  grew by 50% betwe...

Advanced Blogging: How to Go Big With Your Blog It’s designed to help busy marketers and business owners discover what works with social media marketing. The Social Media Marketing podcast is a show from Social Media Examiner. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Darren Rowse, the world’s leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Darren has been blogging since 2002 and his work has inspired millions of people. Darren shares how he built a mega-blog with millions of monthly readers. You’ll discover how to attract more readers, engage your audience and monetize your blog. Share your feedback, read the show notes and get the links mentioned in this episode below!  Advanced Blogging In 2002 Darren came across a blog for the first time and knew right away it was a medium he wanted to explore. Almost immediately, he started his first blog....

 Google SERP Snippet Optimization Tool The main purpose of the SERP Snippet Optimization Tool is  to allow webmasters and content publishers to strategically  construct page titles and meta description tags that will  result in aesthetically-pleasing or eye-catching listings in  Google's organic search results.  Using this tool "SERP Snippet" , you can optimize the content of your titles . and snippets to maximize your click-through rate (CTR) from  Google. In other words, you can increase your organic  search engine traffic for a specific keyword... even if you can't improve your rankings.  This tactic can be especially useful in situations where you  know you'll probably never outrank the sites above yours  (e.g. a very strong competitor,  a Wikipedia page, a government website, etc.) for certain  keywords.  In those scenarios, your best option is to make your site's  listing stand out from the rest and look as inviting as  possible. Here is a brief explanat...

Great! So where should you start? And is there an easy blueprint to follow? We’ve experimented a lot with various Facebook marketing tips over the past several months, and we’ve enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. I’d love to share with you how the process has worked so far! Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point. Start here, test what works for your individual business and brand, and make changes as you learn. Step 1: Fill out your basic business info Open the following URL to create a business page on Facebook: https://www.facebook.com/pages/create.php Once there, you’ll choose one of the following six categories for your page: 1. Local business or place 2. Company, organization, or institution 3. Brand or product 4. Artist, band, or public figure 5. Entertainment 6. Cause or community It’s something to think about when choosing a category. ...

Facebook’s Ad Network Challenge To Google Coming Next Week Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps.” The new network will also be a “demand side platform” permitting dynamic bidding for impressions on third party sites. Given the data that Facebook has about its users the new platform could pose a formidable challenge to Google (not to mention Yahoo). In 2013 Google made just over $13.2 billion from non-Google sites displaying its ads. Perhaps the most interesting and provocative aspect of the WSJ report involves the cookie-less cross-platform dimension of the network. The idea is to turn the Facebook ID itself into the new cookie:  With Atlas, Facebook hopes to fix those [cookie] problems by linking users’ ad interactions to their Facebook accounts, which can be used to trac...

Inbound marketing is complicated. Moz’s software makes it easy. Create and manage online business listings with a single click. Moz Local publishes your listings to the search engines, apps, and directories that factor most into local search results.   1- Rankings. Links. Social. Brand. Content. Traffic. All in one place. 2- Website errors?   Missed conversations?   SEO opportunities?   We find them and show you what to do next. 3- Custom reporting? Research tools? Q&A with the most helpful   community of marketers on the web?